UX Research & Strategy

"The only thing more expensive than writing software is writing bad software. – Allan Cooper
User Experience Strategy

A series of strategy sprints can help define and align business and user requirements. Issues tackled at the UX strategy stage may include:

  • Defining business and user goals
  • Understanding target audience(s)
  • Setting goals and success metrics
  • Defining an iterative research & design process
  • Stakeholder education
  • Planning for organizational change
Techniques & Methods
Business Discovery

Stakeholder interviews & workshops | Competitive research | Requirements gathering and prioritization


Process Planning | Project Ecology | Benchmarking

User Research

Interviews | Focus groups | Surveys

User Analysis

Persona Narratives | Customer Journeys | Experience Maps | Stories | Scenarios | Storyboards |

Business Ethnography

Contextual Interviews | Field Studies | Mobile Research | Longitudinal Studies

User Research Resources

Strategic Research Testimonials

Eva is one of the finest UX people I have ever worked with because she understands how to craft the user experience around the needs of both the end-user and the company’s business imperatives. – from LinkedIn recommendation

Peter T. Client, Senior Vice President, Product Management & Marketing at EducationDynamics

We engaged Eva/Red Pill to […] redesign the digital platform that drives our business. She immediately demonstrated an ability to understand our complex business environment, and was able to relate to all constituents of this project (…) – from LinkedIn recommendation

Elizabeth C. Client, Director of Engineering at Pro Teck Valuation Services

Eva’s played a pivotal role in the development of a coherent strategy for our new app. Thinking far beyond the normal scope of UI planning and design, she contributed deep insight and made a number of vital suggestions that broadened (and sharpened) our approach. She’s a consummate collaborator and very astute human.

Carol L. Client, Owner of Cahoots Design