UX Research & Strategy

"The only thing more expensive than writing software is writing bad software. – Allan Cooper
User Experience Strategy

A series of strategy sprints can help define and align business and user requirements. Issues tackled at the UX strategy stage may include:

  • Defining business and user goals
  • Understanding target audience(s)
  • Setting goals and success metrics
  • Defining an iterative research & design process
  • Stakeholder education
  • Planning for organizational change
Techniques & Methods
Business Discovery

Stakeholder interviews & workshops | Competitive research | Requirements gathering and prioritization

Strategy

Process Planning | Project Ecology | Benchmarking

User Research

Interviews | Focus groups | Surveys

User Analysis

Persona Narratives | Customer Journeys | Experience Maps | Stories | Scenarios | Storyboards |

Business Ethnography

Contextual Interviews | Field Studies | Mobile Research | Longitudinal Studies

User Research Resources
Diary Study using dscout
Field research using dscout mobile platform.
Sample Deliverables / Surveys / User Research / UX Tools
Survey Design & Analysis
UXPA Boston
Sample Deliverables / Surveys / User Research
UX Research Tools
The UX Research Tools spreadsheet includes detailed information about capabilities and features of tools for user research and usability testing. Email additions or corrections to uxresearchtools@slipperstudios.com.
Evaluation / User Research / UX Tools
Process Deliverables
Sample Deliverables / Strategy / User Research
Fast and Unbiased Usability Research
Evaluation / Presentations / User Research
Choose Your Own UX Adventure
This decision tool takes the guesswork out of choosing the right UX method.
Evaluation / User Research / UX Tools
Usability Testing Samples
Evaluation / Sample Deliverables / User Research
Personas and User Model Samples
Sample Deliverables / Strategy / User Research
Visualizing User Feedback
Presentations / User Research
Don’t Fear the Research!
Presentations / User Research

Strategic Research Testimonials

We engaged Eva/Red Pill to […] redesign the digital platform that drives our business. She immediately demonstrated an ability to understand our complex business environment, and was able to relate to all constituents of this project (…) – from LinkedIn recommendation

Elizabeth C. Client, Director of Engineering at Pro Teck Valuation Services

Eva’s played a pivotal role in the development of a coherent strategy for our new app. Thinking far beyond the normal scope of UI planning and design, she contributed deep insight and made a number of vital suggestions that broadened (and sharpened) our approach. She’s a consummate collaborator and very astute human.

Carol L. Client, Owner of Cahoots Design

Eva is one of the finest UX people I have ever worked with because she understands how to craft the user experience around the needs of both the end-user and the company’s business imperatives. – from LinkedIn recommendation

Peter T. Client, Senior Vice President, Product Management & Marketing at EducationDynamics